Friday, August 29, 2008

CNN and the use of Social Media

I, like millions of others watched the milestone speech of Barack Obama at Invesco field last night. And yes, I have a lot to say about the speech, but for this blog, I'd like to point out a couple uses of social technology that I thought were noteworthy from the coverage.

I watched the coverage on CNN. Aside from Wolf and Anderson, every other reporter on the panel for the last few days was scrolling through their Blackberry's while commenting on the events, particularly when McCain was rumored to have chosen a Veep candidate. A couple of them even had two Blackberry's. (Why do you need two?) Each analyst commenting that they were receiving emails from their contacts regarding the news and rumors.

On Thursday night at Invesco field, much was made of the realtime fundraising through text messaging that was happening. I got a kick when Wolf Blitzer described texting as an example of how the Democrats are using the "cutting edge social media."

What I really liked was how, at the end, one correspondent, positioned in front of a large touch screen was bopping between you tube videos from inside the arena posted from cell phones, including qik posts.

It made me wonder how scripted it was as an example of the grassroots popularity of Obama.
Think we'll see the same at the Republican convention?

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